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What is Digital Marketing?

Digital marketing is a marketing strategy that promotes, markets, and sells products or services using the Internet and other digital channels. Unlike traditional marketing methods, digital marketing provides access to the target audience by using tools and platforms on the Internet. The most important place here is Google. The analysis of the data is provided by Google Analytics and according to them target audience strategies etc. works are done. In addition, Facebook, Instagram, Twitter, and TikTok applications, which are among other social media formations, are important in digital marketing. Digital marketing strategies may include websites, search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, mobile marketing, and other digital channels. This marketing is done on the social media that we mentioned in the top paragraph. In order to reach your target audience, advertising and campaign activities are carried out not only on social media but also on the websites where the target audience visits the most.

Digital marketing offers many advantages. Thanks to the widespread use of the internet and the wide access of digital channels, it is possible to reach the target audience more easily. Also, it is easier to measure and analyze the results of digital marketing campaigns so that the success of events can be better evaluated and strategies can be optimized. In addition, it should not be forgotten that it is created with much more affordable budgets than television advertisements in traditional marketing. Digital marketing is an effective tool for increasing a business's brand awareness, attracting potential customers, increasing sales, and building customer loyalty. With the continuous development of the internet and digital technologies, the importance and impact of digital marketing is increasing.