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What is Guerrilla Marketing?

Guerrilla marketing, unlike traditional marketing methods, is a marketing method with unusual tactics and low budgets. The purpose of this marketing method is to attract the attention of the target audience and to reach larger audiences more easily. The important point is to determine what unusual tactics will be and what kind of method will be used. Guerrilla marketing is based on creativity and originality. It is aimed to have high interaction and attract attention.

High budgets in traditional marketing methods are not used. It should be less costly and impressive. It should appear on social media, on buses, and on the streets. It should attract the attention of the target audience and be memorable. The main application area of guerrilla marketing is social media. It aims to deliver your brand's campaigns and products to the customer in a memorable way. For example, you can make a viral video about your campaign or gain popularity with a single word. The important point here is how interesting you can be and your budget.